Business Requirement Specification for the sourcing of Market Survey results, using the UN/CEFACT Modelling Methodology (UMM) approach and Unified Modelling Language to describe and detail the business processes and transactions involved.

A Market Research project typically initiated in a setting where the need for certain information is identified, either by a MR company, by a producer or marketer of goods or services, or by an official institution, university etc. This starts a process of more exact definition of the information needs.

The definition process is often iterative, and may involve many parties. The responsible party for the process is appointed (own organization or sub-contractor When this process is concluded, the information search process starts, i.e. the Sourcing of Marker Survey Information. This may involve different search methods. The results of the search process are evaluated.