Convergence of Social, Mobile and Cloud: 7 Steps to Ensure Success is a practical reference to help enterprise information technology (IT) and business decision makers analyze and consider the implications of social, mobile and cloud technologies on their business. Organizations increasingly value how these technologies can improve customer engagement, forge new partnerships and drive competitive advantage and seek to understand the impact on new and existing business processes.
 
This guide contains guidance and strategies to help decision makers evaluate and compare offerings in key areas from different providers. Along with the base technologies of social, mobile and cloud, the guide discusses the importance of supporting technologies like integration, Big Data analytics and DevOps that enhance the business value of convergence. Industry-specific use cases are used to highlight business impact.